亚马逊运营QA集锦（1764-1773）

亚马逊突然宣布，贝索斯将不再担任首席执行官，接任这个职位的，将会是亚马逊云计算服务AWS的首席执行官安迪贾西。

卸任首席执行官后，贝索斯将继续任职亚马逊董事会的执行主席，专注于“新产品和新计划”。

1995年，贝索斯看到了互联网上的巨大机会，放弃了在基金管理公司的高薪厚职，从纽约搬到西雅图，用全世界最大的一条河流来命名，创立了图书电商网站亚马逊。

直到今天，亚马逊成为全球最大的电商平台，是真正意义的万店之王。  2020年3月，亚马逊入选2020年全球品牌价值500强第1位。作为掌舵人，姐夫也因为亚马逊股价飙升，当了几年的世界首富，直到最近才被特斯拉CEO埃隆马斯克超越。

虽然，此前贝索斯从没提到过辞职或退休的想法，他却是在员工大会上表达过亚马逊终会失败的观点：

亚马逊并非大而不倒。我预测有一天亚马逊会失败。亚马逊将会破产。如果你看看大公司，他们的生命周期一般是30多年，而不是100年以上。亚马逊能保持成功的方法，是执着于对客户的关注。如果我们开始关注我们自己，而不是我们的客户，那将是公司消亡的开始。

在CEO的岗位离职之后，贝索斯将腾出更多时间从事外部项目，专注于“新产品和早期计划”。他将继续参与重要的亚马逊计划，还有Day1基金，贝索斯地球基金，蓝色起源，华盛顿邮报和他的其他爱好。

虽然不在掌门人的位置，姐夫似乎还有用不完的精力投入到更多的项目中。

继任CEO的安迪贾西，是从云计算部门提拔上来的，可以预见，云计算在公司的地位会变得更高。

对于亚马逊卖家更关心的电商平台业务，也是非常值得期待，在新任CEO任内，能否有更大的发展！

姐夫的离职，某种意义上，也代表亚马逊电商平台的成熟。也许，这里对于新卖家来说，红利已经逐步减退。而对于成熟卖家来说，从捡钱时代到精细化管理时代的升级，是一个不可逆转的过程！

附上姐夫邮件原文：

Fellow Amazonians:

I’m excited to announce that this Q3 I’ll transition to Executive Chair of the Amazon Board and Andy Jassy will become CEO. In the Exec Chair role, I intend to focus my energies and attention on new products and early initiatives. Andy is well known inside the company and has been at Amazon almost as long as I have. He will be an outstanding leader, and he has my full confidence.

This journey began some 27 years ago. Amazon was only an idea, and it had no name. The question I was asked most frequently at that time was, “What’s the internet?” Blessedly, I haven’t had to explain that in a long while.

Today, we employ 1.3 million talented, dedicated people, serve hundreds of millions of customers and businesses, and are widely recognized as one of the most successful companies in the world.

How did that happen? Invention. Invention is the root of our success. We’ve done crazy things together, and then made them normal. We pioneered customer reviews, 1-Click, personalized recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing, Career Choice, and much more. If you get it right, a few years after a surprising invention, the new thing has become normal. People yawn. And that yawn is the greatest compliment an inventor can receive.

I don’t know of another company with an invention track record as good as Amazon’s, and I believe we are at our most inventive right now. I hope you are as proud of our inventiveness as I am. I think you should be.

As Amazon became large, we decided to use our scale and scope to lead on important social issues. Two high-impact examples: our $15 minimum wage and the Climate Pledge. In both cases, we staked out leadership positions and then asked others to come along with us. In both cases, it’s working. Other large companies are coming our way. I hope you’re proud of that as well.

I find my work meaningful and fun. I get to work with the smartest, most talented, most ingenious teammates. When times have been good, you’ve been humble. When times have been tough, you’ve been strong and supportive, and we’ve made each other laugh. It is a joy to work on this team.

As much as I still tap dance into the office, I’m excited about this transition. Millions of customers depend on us for our services, and more than a million employees depend on us for their livelihoods. Being the CEO of Amazon is a deep responsibility, and it’s consuming. When you have a responsibility like that, it’s hard to put attention on anything else. As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions. I’ve never had more energy, and this isn’t about retiring. I’m super passionate about the impact I think these organizations can have.

Amazon couldn’t be better positioned for the future. We are firing on all cylinders, just as the world needs us to. We have things in the pipeline that will continue to astonish. We serve individuals and enterprises, and we’ve pioneered two complete industries and a whole new class of devices. We are leaders in areas as varied as machine learning and logistics, and if an Amazonian’s idea requires yet another new institutional skill, we’re flexible enough and patient enough to learn it.

Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.

Jeff