请警惕！突破发货有风险！

跨境搜

跨境电商，致力于提供一手资讯、干货知识。

2022-01-06 00:14:00

上周不求人讲了一些导致账号被封的常见原因，今天不求人就讲讲其对策。各种该注意的问题都注意了，账号还是被冻结了。还是有机会申诉回来的，我们一起看看具体的申诉流程及相关注意事项。假设您已收到帐户冻结并已删除销售权限。如果你想取回被冻结的账户，那么你必须向平台申诉。

申诉流程

第一步：明确账号被冻结的原因

账号被冻结了，一般亚马逊都会给你发邮件通知，详细阅读邮件，明确冻结的原因。

第二步：自查实际情况

根据邮件被冻结的原因，自查账户是否违反此规则，例如，比如显示侵权，则对应的产品被侵权。这样做的目的是了解事实，为申诉做计划。

第三步：制定行动方案

根据第二步得出的问题，列出你具体解决该问题的方案，方案越详细越准确，将会直接影响你的卖家权利被恢复的可能性。。

第四步：发送申诉请求

将行动计划和恢复销售权限的申诉请求发给亚马逊。

步骤：

登录你的亚马逊卖家账号；
找到“表现”链接上的“表现通知”（Performance Notifications）并单击；
找到关于你的卖家权利被撤销的通知，并点击申诉（Appeal button）；
点击“决定申诉”按钮(Appeal decision）；
在平台提供的文件栏目中填写你的具体行动方案；
点击提交“申诉”（Submit appeal），将你的申诉发送到卖家表现（Seller Performance）。

第五步：关注你的邮箱，亚马逊会回复你新的决定。

亚马逊一般会在 48 小时做出申诉的决定，并且为你留了 17 天的申诉时间，申诉不是百分百成功，如果申诉失败，在被允许的情况下，可以再次进行申诉。

虽然“上有政策，下有对策”，但是任何事情都要先做好防范于未然的准备工作，毕竟一旦触发违规操作，处理起来也很麻烦，也会影响店铺运营和产品销量。

下面我们以新账户被亚马逊封号为例，我们来写一个通用模板。
写信给亚马逊依照情况的不同内容有千百种，要怎么表达才比较合适呢?
这次我们用实例来讲讲，让大家能够更明白写给亚马逊回信时需要多注意的细节。也可以让大家明了写信时的概念，得以之后运用在各种不同情况上。

信件内容的重点如下：

1.表达诚意，先认错再说：

"I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. "

2.清楚分明的格式：
Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.
When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

3.简要的原因：
"I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-Z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%."

4.不卑不亢的结尾，提出解决方式：
"All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you."

以上的内容已有了雏形，格式段落符合基本概念，但在语气上可能表达的程度不够，另外也要注意信中的书信礼仪。经过调整后：

To whom it may concern,（正确版本）

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.
上面不求人就是调整完成后的版本，此为参考用请勿照抄。
依照以上4个公式写的回信，亚马逊官方收到后能感受到卖家的诚意、态度和礼仪，而这4部分是亚马逊最重要的方面。所以回信记得要投其所好，以获得预期的回复，也祝你成功解封！