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2022-04-20 22:21:26
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最近有卖家表示由于使用后台多渠道配送导致店铺受限!具体怎么回事呢?我们一起来看看,拒绝踩坑!


据这位卖家说明:她用自发货来跟卖自己的FBA产品,出了一些单量,为了买家能够更快速度的收到货,所以她选择了后台多渠道配送的方式,给买家发货,然后将亚马逊给的后台多渠道配送的的单号放了上去,每一单都是这么操作的,结果收到了亚马逊的警告信:


很多卖家估计都是这样操作的,因为可以使得买家能够更快的获得产品,拥有更好的购物体验,谁能知道这种方式竟然是违规的!面临这种情况,需要怎么写POA呢?


  1. 说明原因

①说明原因(由于自发货订单物流单号全部使用亚马逊后台多渠道配送的方式,导致物流信息无效)

注意:这里一定要把每一个自发货订单号和它对应的后台多渠道配送的单号一组一组的交代清楚。这个对我们POA可以通过具有很大的帮助!

②第二点我们可以说明一下自己不清楚亚马逊的政策,不知道后台多渠道配送的单号在这里是不通用的。

③第三点说明一下:自己之所以选择后台多渠道配送就是为了可以给买家更快地送去货物,给他们一个好的购物体验。


2.采取措施

①说明自己以后愿意使用亚马逊平台的自带的物流模式

②说自己也会提供准确的物流单号,并且快速的送到买家手里

③说明你会认真对待每一个订单,让每个客户都有一个好的购物体验


3.防止今后有效追踪率低于预期所采取的措施


这里主要讲自己会定时的学习亚马逊政策,规范制度,具体可以看以下第三部分申诉案例:


3.steps we have taken to prevent from violating Amazon Policy in the future.

3.1We will invite highly experienced operations to train our company employees to ensure that each employee is familiar with Amazon's rules and policies and that they will not violate any Amazon rules again. 

3.2 Establish new staff training system. New staff are required to complete the training of Listing Creating, Customer service and Advertising especially about pricing within one month then take examinations to make sure they are qualified.

3.3 Choose the right method to increase market share and promote product popularity. Although we are a new seller on the Amazon platform, we will take some effective approaches to expand business between customers.

3.3.1) Improve the quality of our products and keep our products affordable and of high quality.

3.3.2) Ensure exact match between material objects and website descriptions.

3.3.3) Provide a pure white background and high-quality images over 1000 pixels to help customers better understand the product visually.

3.3.4) Ensure that products are categorized in the correct category so that they can be more easily found by browsing.

3.3.5) Provide competitive prices for our products, including providing transportation incentives, while ensuring quality, while keeping our products affordable and maintaining good quality.

3.4 Establish a monitoring team: monitor the health of our account daily, as this will allow us to prevent certain issues from occurring or deal with them as soon as we become aware of them. The areas that need monitoring include but are not limited to:


3.4.1) Review of products before they are put on the shelf.


3.4.2) Record daily sales and check for reasonableness.


3.4.3) Whether inventory is in compliance with records.


3.4.4) Check whether there is an abnormal increase in the number of visitors per day.


3.5 Improving after-sales service capabilities: Customer messages must be answered within 12 hours: After-sales departments are required to respond faster and more actively to any issues in customer orders, and we promise that all issues will be responded or resolved within 12 hours and provide customers with good solutions.


In the future, if we don’t understand, we will ask Amazon's seller help center to avoid violating Amazon rules again.

We hope Amazon can give us a chance. We believe we can make good results on Amazon. We insist on customer focus and let every customer have a best shopping experience


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