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跨境电商,致力于提供一手资讯、干货知识。
2015-11-20 10:24:22
1

在写亚马逊投诉信时常会碰到一个问题:明明就写得文情并茂为什么没有效果或迟迟没有回应呢?请参考:


在之前的文章都有提到一个重点:写的时后要有计划,有系统地去表达才能获得更多的效果。在语言上认知的差异很容易将想表达的语义搞混,所以一定要言简意赅,画蛇添足的多余叙述只会造成反效果,以下是对于过于冗长的亚马逊信件内容所提出的更改建议


总结其结论内容


  • 提出的改善计划要具体可行

Create a plan that sounds like it could possibly be real. Yours sounds like your just spewing a lot of excessive checks and balances to appease Amazon. No one would ever do what you are suggesting so create a plan that sounds reasonable.


  • 确定自身并没有违反到规则

As mentioned above, listing an item as new on a page that states item is "Reconditioned" is in itself a violation. You have basically been listing refurbished items as new. Also, the listing itself is in violation as you cannot include the condition of the item within the title of a listing. So listing items as new under these refurbished or reconditioned listings was a double violation. ( Violation 已经很惨了,还double?)



  • 语气要坚定才能显示专业

Being uncertain just sounds like you're not a professional, remove anything that says if you're not sure or if you don't know anything about the product.


以下是经过修改后的模板供参考


Dear Seller Performance,


Thank you for granting me this opportunity to correct my listing and grading methods. I examined every Return, Seller Defect, Negative Feedback, and Amazon Warning. I reviewed every procedure in my Company and designed precise controls to eliminate Compliance issues and buyer complaints.


My 2015 Return Rate is down 400% from 2014(请依照您的状况写,把您过去在亚马逊的好表现、想到的优点,全都写出来!)

  • I have zero A-Z Claims, no unresolved Buyer Complaints, no pending returns

  • I have maintained a higher than average Feedback Score

  • I provide < 2 hour Customer Response Time

  • 100% on time Shipments and 99.75% on time Delivery

  • I have never relisted to any Blocked or Restricted ASIN

  • I promptly addressed all concerns, complaints, and questions

  • I am courteous and professional with all Buyers at all times


I clearly understand why you took this action against me. I see where I have been causing Amazon real hassles and creating buyer dissatisfaction. If you will be gracious and allow me another chance to prove myself I am confident you will not have to correct me about these issues again.


Humbly yours,


(本文来源:BQool,如有版权或其他问题,请与我们联系,我们将在第一时间予以处理。




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