2019年个人做亚马逊需要多少启动资金

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2019-05-14 11:05:20

亚马逊反馈请求，英文名feedback request，它是亚马逊排名最重要的影响因素。产品所获越多，更有利于排名，但是，等待产品自己增加反馈数缓慢且时效长。

为产品增加反馈数，一是购买者主动反馈，二是卖家采取某些措施主动请求对方反馈。

前者因为消费者购物行为不同，具有随机性，有些购买者就是不喜欢留评，这没办法。所以，我们卖家需要主动出击。但请注意：为避免买家投诉，我们在真正做之前，需要仔细了解亚马逊反馈请求的相关政策，还需考虑到给买家发信息时的言辞语句。

从官方角度看：店家联系买家应是为了更好的完成订单或回复客户所存的疑惑问题。我们一定要清楚：亚马逊反馈与评价不同。买家通过反馈确定店家是否值得信任，评价是买家针对所购买的产品，确定其质量、适合性、使用好坏情况。官方鼓励店家请求反馈，但禁止卖家以提供任何报酬或奖励手段让用户发布或删除反馈。故我们在主动请求对方反馈时，一定要注意到这点。

向买家发送反馈请求时，有时会得到意料之外的结果，比如买家给出负面的评价反馈，或屏蔽我们的邮件或向官方投诉骚扰。

为了避免意外结果，卖家在发请求反馈邮件前应注意以下几点：

1）发送不要太频繁

太过频繁会让买家困扰，由此产生恶感。订单产生后，卖家可发一封订单确认邮件、发货后对以帮用户更好的追踪物流信息的一封跟进邮件，事后一封反馈请求邮件。

2）措辞语气专业、友好，内容简短、明了，不要废话多多。

3）为提高买家查看，可以借些理由让用户甘心接受，如送免费电子书、产品热点整理、使用技巧、选购要点经验等。

4）若仍收到负面反馈，要尽快联系客户并想办法解决。注意：必须在平台规则上去做好这类事。

了解以上注意后，接下来我们可以这样写：

关于订单确认的邮件：

此邮件应是产品发货后发送，目的是除告知用户"货已发，请放心等待收货"，让买家感知用心服务外，也是为了建立与客户良好的沟通关系。看以下模板：

Dear friend:

This is [Your Name] from [Your Brand]!

The item XXXXXXXXXXXXXX you ordered has already been shipped out and the tracking number is XXXXXXXXXXXXXX. The shipping status is as follows: XXXXXXXXXXXXXX. You will get it soon.

We will send a follow-up email soon to make sure everything is going well with your new product. If you have any issues with your order, contact us directly at [Email Address] so we can fix it quickly.

Thanks for your support!

Best Regards

$myname

关于订单跟进邮件：

发此封邮件是为了确保买家收货顺利，购买体验良好，并告知用户或有问题可以随时提供帮助。

Dear friend:

This is [Your Name] from [Your Brand]!

According to the status shown on EMS website, your order has been received by you. If you have got the items, please confirm it on Amazon.com. If not, please let me know.

Dear,if you think the product is good,feedback from awesome customers like you help others to feel confident about choosing our too. Could you take 30 seconds to share your experiences?

Thanks！

Best Regards $myname

关于反馈请求的邮件：

此邮件目的是得到产品评价和卖家反馈，故内容应直切要点。

Dear friend:

This is [Your Name] from [Your Brand]!

Thanks for your continuous support to our store, and we are striving to improve ourselves in terms of service, quality, sourcing, etc. It would be highly appreciated if you could leave us a positive feedback, which will be a great encouragement for us. If there's anything I can help with, don't hesitate to tell me. Best Regards

$myname